Ad Copy Review — Summer Sale, 15% Off

23 July 2026 · Copy for this August's Summer Sale, built from what performed best in last year's sale.
Five primaries and five headlines. Every ad runs all five of each, and Meta rotates them automatically, so the creative is the only thing that changes between ads.

How to review: Any line with a pencil is editable, just click and type. Mark each one Approve or Reject. Your edits and choices save on this page automatically, so you can come back any time. Then let Casey know your picks.

A few things to confirm before we run:

Offer terms: 15% off the whole natural fibre collection, framed as "our one sale of the year". Please confirm the scope and the exact August dates.
Review in P3: the "Beautiful, thick and super soft..." review from Claire E ran last year. Happy to keep it if it is still a review you are comfortable featuring.
Complimentary Worldwide Delivery (Headline 5): a strong performer last year. We will only run it if delivery is genuinely complimentary during the sale.
P3 "they sell out regularly": kept as a light note. If you would rather leave scarcity out, as with the rug round, just reject or edit that line.

Summer Sale — 15% Off (August 2026)Last year (20 Jul - 10 Sep 2025) · Summer Sale hero Ad 143 "15% Off Summer Sale" 13.85x ROAS, 5.37% CTR, £11 CPA · review-embed 10.63x · offer-in-headline 9.23x

What last year's sale showed: This reprises last August's sale, which worked. The single best sale ad was Ad 143, "our one sale a year" framing with the small-batch craft anchor and the whole-home warmth line (13.85x, best CTR of the set). Around it, the proven levers were: a real 5-star review embed (Ad 123, 10.63x), the offer carried in the headline (Ad 1, 9.23x), the question-hook plus bullet structure (Ad 63), and the natural-fibres house frame. This round brings back three of those (P1 occasion, P2 house, P3 review), applies the question-hook to the sale (P4), and tests one new "worth waiting for" considered-purchase angle (P5). All drafted in flowing prose to the house voice, offer stated as "for a limited time" only.

Primary Text

P1 · Once-a-year occasion PROVEN · evolved from Ad 143 (13.85x, best CTR) Edited

Once a year, we hold our Summer Sale. This is it. For a limited time, enjoy 15% off our entire natural fibre collection. Thoughtfully tanned in small sustainable batches, our sheepskin, shearling and wool are made to last the test of time. From the foot of the bed to your favourite armchair, they add instant warmth and calm wherever they land.

P2 · The home of natural fibres Piers's house-not-product frame · evolved from Ad 143 / Ad 132 Edited

The home of natural fibres, now 15% off for our one sale of the year. From the deep pile of a sheepskin rug to the quiet weight of a wool throw, every piece is chosen for softness, warmth and a restrained palette of oats, greys and creams. Thoughtfully tanned in small sustainable batches, and made to be lived with for years. A calm your home keeps long after summer, for a limited time at 15% off.

P3 · Real review embed PROVEN · from Ad 123 (10.63x) · real review, re-confirm before launch Edited

⭐⭐⭐⭐⭐ "Beautiful, thick and super soft. Perfect for nights in our bedroom." Claire E. Our sheepskin rugs are thoughtfully tanned in small sustainable batches, and they sell out regularly. For a limited time, our Summer Sale brings 15% off the whole natural fibre collection. The softness stays long after the season does.

P4 · Question-hook + bullets PROVEN structure · from Ad 63 · new application to the sale Edited

Where would a little more softness settle in your home? Draped over the end of the bed. Layered across a favourite armchair. Underfoot in the living room. Warming a hard dining chair. Whichever you choose, our Summer Sale takes 15% off the whole natural fibre collection, for a limited time.

P5 · Considered investment (worth the wait) NEW hypothesis · the experimental slot Edited

Some things are worth waiting for the sale. Our natural fibres are made to last for years, not seasons: sheepskin, shearling and wool, thoughtfully tanned in small sustainable batches. This is the one time each year we offer 15% off the whole collection, for a limited time. Choose the piece you will keep for years to come.

Headlines

H1 15% Off Summer Sale PROVEN · Ad 143, 13.85x, best CTR Edited

H2 Our One Sale of the Year Occasion frame · from Ad 143 Edited

H3 The Home of Natural Fibres Piers's own headline Edited

H4 Softness That Settles a Room Aspirational · proven headline bank Edited

H5 Complimentary Worldwide Delivery PROVEN · Ad 1 (9.23x) · confirm delivery offer active Edited